In May of 2009, I created Design Seeds to share my color work. Transitioning from sketchbooks filled with inspiring images and color swatches, the blog is a digital interpretation of my original journals. Over a decade after defining the color blogging niche, Design Seeds has flourished into an international creative community.
Design Seeds has been featured by The Huffington Post, USA Today, MTV Fora, HGTV, Apartment Therapy, and Smashing Magazine. Mashable named Jessica #3 on their list of the 21 leading online influencers in their “must-follow Pinterest users” list. Refinery29 also included her in their list of top 10 Pinterest influencers.
The Design Seeds site receives over 2 million pageviews per month, and has over 1.5 million followers across social media.
“Back in the April of 2009, I got a wild hair and leapt from my career in corporate design studios to chance it on my own. From art school, through my time working at companies including Ford, Reebok, and Timberland, I catalogued my color work in endless sketchbooks. Fascinated by the emerging online creative community and voice social media offered independent designers, I was inspired to reinterpret my journals into a color blog. In May 2009, Design Seeds was launched for all who love color.
As Seeds has grown over the years, it has evolved into an international community who share a passion for nature’s beauty, wanderlust, & discovering inspiration in unexpected captures. By creating color palettes inspired by images submitted via Instagram, I am grateful to have collaborated with diverse global talent including artists, makers, designers, and photographers.
In 2021, I returned Design Seeds “to its roots,” and create palettes from my own inspiration captures.
When not sharing a love of color, I work freelance as a designer. When not “plugged in,” you can find me indulging in decorating our Victorian home, cooking, crocheting, or hitting the trails on my bike. I have an absolute passion for gardening, and am particularly obsessed with flowers, nature, the work of makers, and antiquing.
My newest project is the LAP OF LEGENDS blog. We are fortunate to call the house Miles McNair built in 1896 our home, inspiring the blog which documents my research and the stories of folks who have lived here before us, as well as the history of Brodhead.
Thank you for taking time to explore Design Seeds, and wishing you endless flowers in all your tomorrows.” ~Jessica Colaluca
Frequently Asked Questions
How do I submit an image to be considered for Seeds?
submissions are accepted via Instagram. folks can submit photos by using the #SeedsColor hashtag. when submitting the photo, you are stating you are copyright owner of the image, and are granting permission for a Seeds palette to be integrated with it to be shared on the Seeds site.
What are the names of these colors?
HEX codes are listed in each Seeds post. i do not assign names to the colors as there is no universal match for names across brands, systems, or commodities.
What software do you use to make the palettes?
“back in the day” i created color swatches with gouache paint. for Seeds, each individual swatch is mixed digitally. i create all the palettes in Illustrator, then import them into Photoshop for final tweaks. this allows me to fine tune the color harmonies, and address color shifts that occur between software. color apps and generators create inharmonious palettes. this is because applications and algorithms cannot see or feel color, nor can they create what the human eye, talent, and heart can. contrary to popular misconception, i do not “pick” colors from an inspiration photo. palettes are inspired by the harmonies i both see and feel, as well as the color story i am looking to convey. so just say “no” to pickers and palette generators, and “yes!” to your instincts, experience, and love of color :)
What brand are these paint chips?
although Design Seeds colors inspire many decor projects, they are not actual paint chips. the colors i create do not correspond to a manufacturer’s paint line. however … a reader recently shared THIS site where you can convert the HEX codes listed in each post, into available paint / color collections. i have no affiliation with this site, but wanted to share with those who are interested.
May I use your palettes for my projects?
yes! … Seeds are created to inspire … you are welcome to apply the color combinations to your designs, art, decor, crafts, weddings, & projects.
May I post Design Seeds palettes on my blog?
How can I purchase a print?
Design Seeds® and Seeds® service marks are registered trademarks of Seed Design Consultancy LLC, all rights reserved.
Seed Design Consultancy LLC offers Design Seeds as an inspiration tool and are not intended as an actual color specifier system. We do not take responsibility for any color shifts that occur in digital or printed forms. HEX values are generated through digital software, and accuracy may vary.
You may share Design Seeds on your blog or site. To honor copyright, the images may not be modified, have graphics added, or collaged into an image board. Proper attribution includes crediting Design Seeds and supplying a link back to the original post. Attribution for the Photographer must also be provided.
You may share Design Seeds in social media per the conditions stated above.
When hosting contests or challenges utilizing Design Seeds as the inspiration palette, you may not call your challenge “The Design Seeds Challenge” or use the Design Seeds name in any form in the title. When posting or sharing how to use Design Seeds as inspiration for art, crafts, or design the same holds true.
Please click here for the full Terms & Conditions.